Hindustan Unilever (HUL) has launched Horlicks Protein Powder, built around fermented yeast protein, targeting India's under-penetrated protein supplement market HUL has simultaneously withdrawn Horlicks Protein Plus, its legacy whey, soy and casein blend, opting to replace it with more digestible and more cost-stable yeast protein powder Fermented yeast protein has moved from a niche formulation by Indian D2C startups to the foundation of a product from one of India's larges